No one answered when I called.
You deserve access to people who remember what it felt like to be new.
ABN Financial Group career opportunity
Build your insurance business.
With a team that shows up.
New to insurance or ready for a change? Get practical coaching, virtual sales tools and support from experienced agents.
Choose Agent Interview on the scheduling page. This is an independent-contractor business opportunity; income is not guaranteed.
26+ years leadership experiencePart-time or full-time pathsOne team committed to growth
A better beginning
This should feel different from the beginning.
Too many agents joined with hope, then discovered that “training” meant a folder of videos and an upline who stopped answering. We believe technology should make the business easier—not make people disposable.
I was told to watch more videos.
Videos teach concepts. Coaching helps you apply them in the real world.
I bought leads before I was ready.
Practice, preparation and support should come before pressure.
The ABN difference
Experienced people help you apply the right information until you can do it confidently—and eventually teach someone else.
Human guidance
Coaching is not a library. It is a relationship.
Watch core training videos on your own. Then turn that knowledge into skill through conversations, practice and real-time observation.
- One-on-one guidance through your first important steps
- Virtual ride-alongs for live dialing and live Zoom sales
- Weekly coaching calls for new and experienced agents
- Duplicatable systems to use with agents you develop
Your first-production roadmap
A clear path from interested to capable.
Get connected and prepared first, then choose a focused sales path with your mentor. Get on the phones within 72 hours of receiving your writing numbers. Target your first submitted application within 7 days of receiving your writing numbers. Licensing, appointments and preparation come first; these are goals, not guarantees.
Begin together
Your mentor learns your goals and walks you through licensing, accounts and readiness.
Learn by doing
Walk through product selection, underwriting and an e-application with an experienced agent.
Practice safely
Build confidence with scripts, role-play, older leads and live virtual ride-alongs.
Grow intentionally
Choose a focused sales path and learn a process you can eventually duplicate.
ABN Sales Center
Training becomes production when you get into real conversations.
The ABN Sales Center is our virtual production environment for leads, dialing, coaching and getting into production fast. New and developing agents can learn the Final Expense process, practice the script, prepare with our core carriers and receive live support as they begin making calls.
- A focused fast-start path from writing numbers to phone activity
- Staff-guided training in products, sales conversations and CallTools
- Coached live dialing so skill develops through real conversations
- Self-funded and sponsored options based on readiness and fit
72-hour goalGet on the phones after receiving writing numbers.7-day goalTarget the first submitted application.
Ask About the ABN Sales CenterGoals are not guarantees. Licensing, carrier appointments, writing numbers, application access, preparation and applicable readiness approval are required before production.
Watch: How the ABN Sales Center helps agents get into production
Open the video on YouTube →Meet you where you are
There is more than one good place to begin.
Not licensed yet
Connect with the team, understand the opportunity and navigate licensing step by step.
Book an Agent InterviewLicensed but stuck
Get the guidance, practice and accountability that may have been missing before.
Book an Agent InterviewExperienced agent
Add modern systems, broader resources and a growth-minded community.
Book an Agent InterviewMentorship with ownership
We will not do the work for you.
But we will not leave you alone to figure it out.
ABN gives you coaching, tools and a proven roadmap. You bring commitment, coachability and consistent action.
Book an Agent InterviewReal people. Different beginnings.
Hear why agents chose to build with ABN.
A mutual fit
We want people who want to grow—and help others grow.
Open-mindedCoachableAmbitiousPeople-centered
The digital revolution, made personal
Build a modern business without losing the human connection.
Meet clients by phone or video, compare carrier options and complete applications electronically where available. Your licensing and appointments determine where you can sell.
Technology expands your reach.Relationships build your business.
How our virtual sales model works
✓
Serve beyond your ZIP code
Meet families by phone and video from virtually anywhere while preserving a personal, face-to-face connection.
✓
Spend more time in real conversations
Use Battleline Operations live transfers and digital lead systems to connect with people who have raised their hand for help.
✓
Compare and apply efficiently
Use modern underwriting and electronic applications to move from discovery to an appropriate solution with less friction.
✓
Choose a system that fits
Build around final expense, retirement, estate planning, tax strategy or Medicare instead of forcing every agent into one path.
✓
Learn in the room—even when the room is virtual
Observe experienced agents prospect, present and serve clients through live coaching and virtual ride-alongs.
✓
Keep the human advantage
Let technology organize, connect and simplify. Your listening, judgment and follow-through are what earn trust.
Multiple ways to serve and grow
More paths and tools alongside individual life sales.
In addition to the individual life insurance sales path described above, ABN offers these programs and tools. They include another way to connect with final expense prospects and opportunities to serve clients with retirement, estate, tax-strategy and Medicare needs. Begin with one focus and expand as your experience grows.
01Retirement planningTeacher Retirement Program
Use a focused two-appointment process to help educators understand pensions, 403(b) options, IULs and annuities. This path is designed for agents who want larger retirement-planning conversations and a defined market.
- Focused training and a defined sales process
- Coaching from agents familiar with the system
- Start with one path, then add others intentionally
Program overviewOpen video in a new tab →
02Final expense · AI-supported telesalesBattleline Operations Live Transfers + Battleline Command
Spend more of your working time in qualified Final Expense conversations, then use Battleline Command AI coaching and performance intelligence to learn from the calls and improve the next one. Licensed, prepared ABN agents receive an exclusive team rate.
- Qualified live transfers for prepared, licensed agents
- Battleline Command coaching and performance support
- ABN team access with readiness guidance
Battleline agent testimonialOpen testimonial on YouTube →
Battleline Program Details
Exclusive ABN team advantage$30 per qualified transferStrike: $450/week · Advance: $900/week · Conquer: $1,500/week, plus the $200 monthly platform fee.
View Battleline details for ABN agents →- $30 per qualified live transfer for ABN agents versus the $40 retail rate
- Save $10 per transfer, or 25% off retail pricing
- Choose Strike, Advance or Conquer based on weekly volume
- Add the $200 monthly platform fee for Command coaching, CRM and account infrastructure
03Asset-based planningEstate Planning Program
Lead with an important client need—organizing how assets and wishes are handled—then build deeper relationships and uncover appropriate insurance and retirement-planning opportunities.
- Focused training and a defined sales process
- Coaching from agents familiar with the system
- Start with one path, then add others intentionally
Estate seminar systemOpen video in a new tab →
Program results and experience▶Program results and experienceOpens the secure video player in a new tabOpen video in a new tab →
04Advanced planning · high-value marketTax Strategy Planning
Build a path into sophisticated, larger-case conversations by recognizing business owners, real-estate investors and other clients who may face significant capital gains. You do not have to be the tax expert. You identify the opportunity, earn the client’s trust and refer the case to an experienced strategy team for technical analysis and presentation.
- Learn the client profiles and transaction patterns that signal an opportunity
- Stay at the center of the relationship while specialists evaluate the strategy
- Help suitable clients access broader retirement, insurance and financial solutions
- Create the potential for larger product placements and commission opportunities when a case is appropriate and completed
Tax Strategy Program OverviewOpen video in a new tab →
05Senior marketMedicare
Help clients approaching age 65 navigate Medicare choices while building a long-term relationship that can naturally support their broader protection and retirement needs.
- Focused training and a defined sales process
- Coaching from agents familiar with the system
- Start with one path, then add others intentionally
Live program overviewDiscuss this opportunity during your agent interview.
Ask about licensing, preparation and the support available for this sales path.
Focus creates momentum.Your mentor will help you choose a starting system based on your experience, licensing, budget and goals.
Business overview and compensation discussion
The business model
Explore the ABN business opportunity in depth.
Review the vision, business model and support available through ABN. Watch on your own time, share with your family and bring your questions to a conversation with our team.
✓ Review the complete opportunity✓ Share it with your spouse or family✓ Write down questions for your interview
Open the video on YouTube →ABN Financial Group Business Overview
Good questions
What prospective agents ask us.
Can I begin part-time?
Yes. Schedule learning and prospecting around your current responsibilities. Discuss your available hours with the team so you can set a realistic plan.
What if I am not licensed?
You can explore ABN before getting licensed. Your mentor can explain the licensing path and preparation steps. You must complete the required licensing and appointments before soliciting or selling insurance.
Will someone actually help me?
Your upline or mentor helps you prepare, practice client conversations, understand underwriting and work toward your first applications. You bring the study, practice and consistent activity.
Do I have to build an agency?
No. You can focus on serving clients and personal production. Agency building is an optional path if you later want to coach and develop other agents.
What costs should I plan for?
Your first expense is getting licensed in your state. We can help you access a substantial discount on prelicensing classes, but you pay for your classes, exam, license and any required state fees. You also provide your own computer, internet and phone, plus travel costs for in-home appointments and any office expenses.
ABN does not charge you for its client CRM, agent portal or electronic application and underwriting tools. Qualified agents approved for the ABN-Sponsored Sales Center can receive ABN-provided leads without upfront cost after your training certification is complete. Other paths may involve purchasing leads or paying for a dialing platform. Your mentor can walk you through the costs for the path you choose before you commit.
Is income guaranteed?
No. This is an independent-contractor opportunity, not a salaried position. A salary may give you a floor, but it often comes with a ceiling. Commission sales appeals to people who value the freedom to shape their schedule and the opportunity to grow their income through their own production. Many also value building skills and client relationships so their future is less tied to one boss, company or office politics.
There is no guaranteed floor in commission sales, and no particular income result is promised. Results depend on licensing, activity, skills, lead investment, follow-through and market conditions. Discuss compensation and expected expenses during your interview.
What makes ABN different from an agency that just gives me videos?
Self-paced training is supported by live coaching, practice and observation. Bring questions and real cases to experienced agents, then apply what you learn with guidance.
Do I have to be a tax expert to work with higher-value tax-strategy cases?
No. Your role is to recognize the ideal client, ask good discovery questions and make the right introduction. Experienced professionals handle the technical tax, legal and strategy analysis. You remain the relationship leader and can participate in suitable insurance and financial product opportunities that may result from the plan, subject to licensing, case approval and client fit.
I saw some stuff online about you guys. What is your response to it?
Your next step
See whether ABN feels like the team you have been looking for.
Choose Agent Interview on the scheduling page, then select a time. Bring your questions about licensing, costs, coaching and compensation.
Book an Agent Interview